Why clear and pure are the 2 hottest phrases in magnificence proper now

Pure magnificence merchandise are attaining superb and glow-worthy outcomes, with none chemical nasties. And we’re saying sure in droves. Right here’s why.

Sustainable, vegan, pure, clear, pure, non-toxic.

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There are a large number of buzzwords in magnificence proper now – so for those who’re confused by the time period “clear magnificence” and what it means, you’re removed from alone. 

Whereas many people aspire to being pure beauties (notably when, erm, caught strolling the canine within the park at daybreak with zero make-up), clear magnificence is one thing slightly totally different.

At its core, it’s about being aware of what your magnificence merchandise are made from and searching for pure components and merchandise which are cruelty-free.

And whereas not all artificial or “chemical” components are dangerous, clear magnificence normally means merchandise additionally free from toxins together with parabens, sulphates, phthalates and artificial fragrances.

Why clear magnificence is smart

Market analysis big IBISWorld predicted a rise in well being consciousness for Aussies in 2021-22, supported by much less smoking and an increase in fruit and vegetable consumption.

We’re additionally exercising, taking day trip in nature and remembering to meditate. Principally.

In a world the place holistic well being is more and more being embraced, it is smart that magnificence customers need to learn concerning the merchandise they’re utilizing.

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And that they’re searching for 100 per cent pure components that work in synchronicity with the physique to help wholesome, glowing and radiant pores and skin.

Merchandise that may not solely obtain superb outcomes however are free from nasties and good for the planet too.

Obtain that pure mineral glow

Which brings us to the cult-favourite Nude by Nature’s Pure Mineral Cowl Radiant Basis, which has a 4.77 star evaluate ranking1 and is Australia’s No.1 offered basis product2.

Not solely does it ship featherlight sheer to full protection with a satin radiant end and SPF15, the pigmented powder can also be meticulously formulated utilizing 100 per cent pure and toxic-free components.

Among the many components, the native Australian Kakadu plum, identified for its plentiful vitamin C content material, jojoba esters to nourish the pores and skin and kaolin clay for a radiant, flawless complexion.

With buildable protection, it’s dermatologist examined, suited to delicate pores and skin, perfume free and vegan.

Nude by Nature doesn’t take a look at on animals, is cruelty-free and PETA licensed to be able to sleep nicely at evening (with a clear conscience).

Plus, did we point out it’s packaged in an expensive rose gold jar, full with a novel mesh design, which permits the mineral brush to effortlessly accumulate powder whereas on the similar eliminating waste and mess throughout use. Increase!

Pure goodness you’ll be able to rely on. 

* This publish is dropped at you by Nude by Nature.


1 Primarily based on 555 evaluations on the Nude by Nature web site, October 10, 2022.

2 Knowledge sourced from IRI MarketEdge based mostly on information definitions supplied by Nude by Nature. Australia Pharmacy; Class: Whole Cosmetics Manufacturers {Dollars} and Models, MAT 17/04/2022.

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